On January 31, 2025, CSIT College, Durg, witnessed an unforgettable evening as over 3,000 attendees gathered for Zakir Khan’s live performance. As the Marketing Lead for this event, I orchestrated a comprehensive campaign that delivered outstanding results:​

1. Revenue Achieved: ₹25,00,000 in ticket sales within 25 days.

2. Digital Marketing Spend: ₹74,000
• Paid Ads: ₹33,000
• Supporting Campaigns: ₹41,000 (Influencer collaborations, WhatsApp marketing, community engagement)
• Offline Marketing Investment: ₹2,00,000​

Performance Metrics:

1.Return on Ad Spend (ROAS): = 75.76

2. Overall Marketing ROI: = 8.12​

This translates to:

1. ROAS: For every ₹1 spent on paid ads, we generated ₹75.76 in revenue.

2. ROI: Our total marketing investment yielded an 812% return.​

Key Strategies Implemented:

1. Leveraged hyper-local influencer networks to amplify reach.

2. Executed targeted WhatsApp campaigns to drive engagement.

3. Collaborated with community pages for broader outreach.

4. Coordinated offline promotions, including campus activations and strategic hoardings.​

This event was brought to life by the visionary OddOne team, and I’m immensely grateful for the opportunity to contribute to its success.